Audemars Piguet

Highlight:
This project developed a sustainability-focused corporate training game for Audemars Piguet. The format uses game-based learning to support discussion, reflection, and engagement around environmental responsibility within a professional context.

The project translated complex social and ecological principles into an accessible participatory format. Through visual design, structured interaction, and multilingual communication materials, the game supports learning through conversation, scenario-based thinking, and collective decision-making.

Role: Design Director
Focus: Sustainability communication, game-based learning, corporate training
Outputs: Visual system, card deck design, training materials, playmat, multilingual communication assets

CHALLENGE

Design a card game and playmat to educate, train, and serve as a reminder of fundamental environmental principles for Audemars Piguet.

SOLUTION

Conceptualized and designed the 45 cards and playmat (French) adhering to the Audemars Piguet brand design. Designed to be accessible, clear, and energetic while having a level of sophistication in line with Piguet’s brand standards.

RESULT

The game and playmat have been deployed in French.