Corporate Identity

Challenge

Optec Displays, Inc. lacked cohesion in its brand identity and sought a unified corporate representation across varying media and platforms. 

Solution

Devised a set of brand guidelines to be implemented throughout all corporate materials including employee contact cards and letterhead, a completely revisualized website, promotional materials, and extending into published advertising content.

Result

Unified Optec Display's identity across all media resulting in a highly recognizable image and presence that remains consistent whether a customer is interfacing with the company through its employees, the company directly via optec.com , or through third party publications.