Port Authority of Allegheny County

Proposal

Drawing 1: Interactive Transit Stop Rendering (left) | Drawing 2: Interactive Transit Shelter Rendering 1 (right)

Proposal

Drawing 3: Interactive Transit Shelter Rendering 2 (left) | Drawing 4: Interactive Transit Station Rendering (right)

Proposal

Drawing 5: User Interface Rendering 1 (left) | Drawing 6: User Interface Rendering 2 - Features and Specifications (right)

Proposal

Drawing 7: User Interface Rendering 3 - Rider Alerts and Routes (left) | Drawing 8: User Interface Rendering 4 - Foreign Language Selection (right)

Proposal

Drawing 9: User Interface Rendering 5 - Zoom Capabilities (left) | Drawing 10: User Interface Rendering 6 - Local Attractions and Way-Finding (right)

Proposal

Drawing 11: User Interface Rendering 7 - Advertising Elements (left) | Drawing 12: Content Managment System (right)

Proposal

Drawing 13: Cost and Revenue Analysis

Challenge

The Port Authority of Allegheny County, a public transportation service agency serving Pittsburgh and Allegheny County, sought interactive technology and advertising concepts to create an alternative means of revenue generation.

Solution

Conceptualized, developed, and designed an alternative transit sign/shelter system that would increase system-wide communication, route comprehension, safety, revenue generation, and ridership utilizing a combination of large format touch technologies, mapping/wayfinding programming, digital marketing, solar technology, and mobile applications to create a sustainable design solution.

Result

Proposed an advanced sign/shelter system using interactive technology for route comprehension and for paid advertising that would breakeven by year one and generate significant revenue by year two and beyond; a scalable concept with potential for implementation in other markets around the world.

Port Authority of Allegheny County